Trade marks & brands
The name is an asset only if the register agrees.
UK trade marks live under the Trade Marks Act 1994 and the UKIPO. We clear, file, watch and renew them, and we treat lookalikes as an operations problem, not a surprise.
Clearance before the campaign
Identical and similar-mark searches on the UK register, plus common-law sense-checks. We would rather kill a name in week one than rebrand after an opposition.
UKIPO filing, post-April 2026
Online filing now sits at £205 for the first class and £60 for each extra class. Specification drafting is where most of the value is: too wide invites bad-faith risk after SkyKick; too narrow leaves the next SKU exposed.
Watching and renewals
New applications that collide with your house mark are flagged. Renewals at year 10 are diarised with a use audit, so a non-use attack is not the first time anyone asks whether the mark is still used as registered.
Madrid, comparables, and series marks
International registrations under the Madrid Protocol still start from a UK (or other) basic mark. We sequence the home filing so the international application is not built on a specification the UKIPO later cuts back.
Comparable UK rights cloned from EUTMs at the end of the Brexit implementation period remain on many portfolios. We map them, merge duplicates, and stop paying twice for the same commercial brand.
The UKIPO is ending series marks. If you still hold a series, we will convert the commercially useful variants into ordinary registrations before the window closes, rather than hoping the old format lasts.
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